Socceroo Harry Kewell fronts new Solo ad

Socceroo Harry Kewell fronts a new campaign for soft drink Solo to promote the return of crushed can football to the streets.  

The nostalgic campaign – which begins today – has been created by BMF. Featuring the evolution of can football from Solo’s birth in 1973 to the present, it will be supplemented by sponsorship of Fox Sports’ A League coverage with a Solo Goal Of the Week. The campaign also features press, outdoor and online along with a consumer promotion around the Socceroos’ 2010 World Cup campaign.

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