Social commerce gets Mumbrella360 focus

Tim Burrowes

April 20, 2012 11:44

Strategies for turning customers into brand advocates is to be the focus of a session at Mumbrella360.

Speakers at the “Social commerce – how to turn your fan base into your sales force” session include Kimberly-Clark marketer Michelle Rossier, Wotif MD Robbie Cooke, Rebekah Campbell, CEO of marketing platform Posse and Sharyn Smith, founder of word of mouth agency Soup.

The session is being curated and chaired by Launch Group CEO Fleur Brown. Also on the panel will be interactive strategist Michael Sinclair from Razor Media and sister agency US Sydney.

The session will examine how brands can tap into connected consumers and turn loyal customers into their own sales force. It will also discuss the rise of social commerce, share tips and case studies on consumer co-creation plus offer insights into effective ways of driving word of mouth.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.