Social Impact Institute and Filtered Media merge to form ImpactInstitute

Social Impact Institute and Filtered Media have merged to form ImpactInstitute, an impact advisory firm with expertise in events and integrated storytelling services.

The announcement:

Social Impact Institute and Filtered Media today announce they have formalised a strategic merger between their two organisations to create a brand new advisory firm called the ImpactInstitute, effective immediately, to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

The merger creates a 25-strong team of storytellers and advisors headquartered in Chatswood under the leadership of Mark Jones as CEO, David Jack as Executive Chair and Head of Advisory, and Paula Cowan as General Manager. There is no redundancy of roles, with plenty of growth opportunities for existing and prospective team members.

The ImpactInstitute has a combined client roster of more than 30 corporate, government and social sector organisations including UNHCR, Benevolent Society, University of NSW, Children’s Cancer Institute of Australia, Adobe, Chartered Accountants ANZ, WFS, RSPCA and Anglicare. It also has seven large-scale social sector expo events already confirmed across Australia in 2021 with more than 20,000 attendees expected.

The ImpactInstitute is uniquely focused on helping leaders align and scale their organisation’s purpose, story and impact through strategic advice, data-driven planning and analytics, large-scale
events, and research from the Social Impact Institute’s background. Filtered Media complements, amplifies and scales these capabilities with award-winning integrated brand storytelling campaign experience that includes brand strategy, creative, PR, social media, content marketing, design, podcast and video production services.

Mark Jones, ImpactInstitute CEO, said the merger builds on shared ambitions to serve purpose-driven organisations. “COVID-19 transformed the way leaders in corporate, government and social
sector organisations think about purpose. They know a purpose statement isn’t good enough on its own. To be effective, an organisation’s purpose must be experienced – felt, touched, heard and seen by customers, staff and stakeholders alike. I’m thrilled to lead a team with a shared passion and deep experience helping clients find and express their purpose in ways that matter.”

David Jack, Executive Chair and Head of Advisory at ImpactInstitute, said the merger brings together a rare combination of like-minded and values-driven professionals dedicated to helping leaders translate their purpose into measurable impact through its strategic advisory and execution services.

“Leaders are looking to tackle the challenge of affecting measurable and sustainable impact. By merging our two businesses we’re able to offer creative and practical solutions, bring clarity to
complex problems and tell stories that matter.”

Paula Cowan, General Manager at ImpactInstitute, said the new firm embodies a purpose-led vision to make a positive impact across its operations, environmental footprint and employment practices.

“As a certified B Corp, we’ll continue to express our commitment to balance purpose and profit with creating a workplace and culture our people are proud to be part of as we tell stories that truly
matter for our clients. The combined team is excited about bringing our shared values and complementary skills together for this new adventure.”

ImpactInstitute launches with unique IP, methodologies and trademarks in the purpose, storytelling and impact arenas. Its tagline – ‘Purpose. Story. Impact.’ – highlights three unique value propositions: help customers experience an organisation’s purpose; tell stories that matter; inspire leaders with strategies that achieve measurable, sustainable impact.

The firm is also a proud member of PROI Worldwide, a global partnership of more than 75 independent communications agencies across five continents with combined revenues of more than US$1bn.

Source: Filtered Media media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.