Social media tributes: brands beware
While it’s right to honour the life of Queen Elizabeth II, it’s also right to take some time to sit with the idea and work out whether it really is relevant to you and your brand, writes Nicole Jameson, digital strategist and director Dark Horse Agency.
Thinking about what to post on social media as a brand is exhausting… and never ending.
So, when something big happens globally, many brands want to take that easy jump on to the content creation train as it whooshes by.
The death of Queen Elizabeth II last week meant that social media was awash with tributes, comments, and outpourings of sentiment.
