Social media usage soars as Australian consumers turn to social for brand research

Kalila Welch

February 9, 2023 12:27

Social media usage is on the rise in Australia despite an overall drop in daily internet use, according to We Are Social and Meltwater’s Digital 2023 Australia report.

While users aged 16 to 64 spent an average of five hours and 51 minutes on the internet each day, down 5.9% from last year, social media use saw an almost equivalent spike of 6%, to 2 hours and four minutes.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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