Social Soup expands to Melbourne, appointing Sally Callan as sales director

Influencer agency Social Soup has expanded into the Melbourne market.

The announcement comes alongside the appointment of Sally Callan as sales director.

Callan started with the agency this month

Callan previously worked at Shopper Media Group as a state sales director for 10 months and has worked with JCDecaux and Crocmedia.

L’Oreal, CUB, and Mondelez are already clients of Social Soup Melbourne.

Sharyn Smith, Social Soup CEO, said in a statement: “Our enduring partnerships and growth opportunities have led us to the exciting decision to establish a base. Working with Sally, a well-respected, established marketing professional allows Social Soup to maintain our strong relationships and ignite many more.”

Callan said: “With an influencer marketing model built on a leading tech platform, I am honoured to be working with such a formidable team and a leader in the influencer marketing space”


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