SOCIETY adds Kraft Heinz and Equatorial Launch Australia to client roster

Creative agency SOCIETY has added two new accounts to its client roster, with global food company Kraft Heinz and Australia’s pre-eminent multi-user commercial Space Launch company, Equatorial Launch Australia (ELA) appointing the agency to handle PR.

The new remit will see SOCIETY lead PR for Kraft Heinz Masterbrands across Australia and New Zealand, including Heinz, Kraft, Golden Circle, F. Whitlock & Sons, Bare Bones, Plant Proteinz and Wattie’s.

Founder and CEO of SOCIETY, Dena Vassallo, said: “I’m thrilled to extend our partnership with Kraft Heinz, building on our fantastic relationship with the brand. We’re excited to evolve our public relations efforts, which since 2019 has been focused on successful integrated brand campaigns, working in collaborations with the Kraft Heinz network of agencies.

“Being given the opportunity to extend the weeks that Kraft Heinz brands appear on air within earned media throughout the year and contribute to the success of well-known products that feature on our supermarket shelves, is extremely rewarding. Our SOCIETY team looks forward to dialling up our ability to bring fresh thinking, fuel brand relevance and align with seasonal consumption opportunities with exciting new product developments.”

SOCIETY is also set to lead its PR and communications strategy as it prepares for its Australia’s first commercial space launch in June, with the agency in charge of managing the media and communications around the launch, as well as supporting the company in its international expansion to attract global aerospace leaders to its Arnhem Space Centre in Nhulunbuy.

Dena Vassallo said: “We’re delighted to welcome Equatorial Launch Australia to the SOCIETY family. Operating at the forefront of the aerospace industry in Australia, and globally, we can’t wait to support them in their upcoming launch and beyond.”

Michael Jones, ELA executive chairman and group CEO, said: “We couldn’t be happier to have SOCIETY as part of the team to put ELA on the global stage as we deliver Australia’s first ever commercial space launch in the next few months.

“We’re looking forward to working with the SOCIETY team to help us become Australia’s pre-eminent multi-user commercial Space Launch company.”


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