Sol Beer sponsors Vevo Go Shows series

Mexican beer brand Sol has signed on to be the exclusive sponsor of digital music portal Vevo’s new video series Vevo Go Show.

The Vevo Go Shows, produced by MCM Media, feature musical acts in unexpected locations around the country, recorded and broadcast across Vevo’s various platforms.

Production on the series begins next week, to run for four months, and will see the beer involved in all elements of the show, such as performance, interviews and behind the scenes footage.

The shows will be pushed out through Vevo’s various channels including its own site, YouTube channels, mobile and both Vevo and Sol’s Facebook pages.

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