Paper company Solaris, the Australian subsidiary of controversial logging company Asia Pulp & Paper, has launched a counter-attack campaign against Greenpeace in the national press.
Greenpeace released video footage a fortnight ago of a tiger that had been ‘trapped for six days without food or water’ near one of APP’s forestry concessions in Indonesia. The video was picked up by 6.30 with George Negus and the Daily Telegraph online.
Greenpeace media and communications manager James Lorenz called the Solaris ad “astounding” and “a heavy-handed attempt at greenwash.”
“We will continue to apply pressure to companies that source paper from APP,” he said. “They are turning rainforest into toilet paper that its being sold in households across Australia.”
Solaris’ ad in The Daily Telegraph:
Solaris supplies paper to supermarket chain IGA, which makes the Black and Gold toilet paper brand.
Solaris’ PR in Australia is handled by PPR.