Songtradr announces acquisition of MassiveMusic

B2B music licensing tech platform Songtradr has announced its acquisition of MassiveMusic.

The announcement:

Songtradr, the world’s largest B2B music licensing tech platform, recently announced the acquisition of MassiveMusic, the world’s largest creative music agency, renowned for helping global brands become more strategic and effective with the emotional power of music and sound. As part of the Songtradr family, MassiveMusic joins forces with Song Zu and Big Sync Music to bring together a depth of creative skill and resources the industry has not seen before. The partnership enables brands and creators to solve all their music needs in one place including bespoke, artist collaborations, music licensing, extensive data analytics and world class sonic branding.

“Teaming up with Song Zu and Big Sync Music gives us an incredible amount of creative power,” said Hans Brouwer, CEO and Founder of MassiveMusic. “With the creative excellence and craftsmanship of Massive’s music and sound experts and Song Zu and Big Sync’s amazing in-house talent, we are bringing together a whole new level of 360º service to agencies and brands that is unrivalled.”

“We have admired MassiveMusic’s creative work from afar for years and are beyond thrilled to be working together with them and Big Sync Music,” said Ramesh Sathiah, Executive Creative Director of Song Zu. “Original Composition, Licensed Music, Artist Connections, Sonic Branding, Sound Design and Audio Post collaborating as one global team for our clients. Bring on any creative challenge – we are ready.”

MassiveMusic creates and curates world class music, strategic sonic branding solutions and music management for global brands such as Nike, Heineken, Apple, BMW and UEFA. This year, MassiveMusic also launched the world’s first data-driven sonic branding tool: MassiveBASS, a revolutionary platform that combines art and science and predicts success in recall, distinctiveness and connection to brand personality.

Big Sync Music is a full service, creative music licensing agency working directly for brands and ad agencies and have produced award-winning work with global brands such as Magnum, Axe, Dove, Lipton, and more.

Song Zu’s capabilities align with those of MassiveMusic and Big Sync Music. Song Zu works in all areas of music and sound design, including soundtracks for television, film, advertising, online content, VR and installation spaces working with renowned brands and media businesses from around the world including Netflix, HBO, Samsung, Coca-Cola, Google, Amazon, and Guinness.

Clients can now access a full range of creative services in Los Angeles, New York, London, Paris, Amsterdam, Berlin, Hamburg, Warsaw, Tokyo, Singapore and Sydney.

Source: LMPR media release


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