Sony and CanTeen launch campaign to raise $15m for youth cancer centres

Tim Burrowes

March 2, 2010 9:23

Sony Foundation, the charity arm of the Sony group of companies, has launched an initiative in partnership with CanTeen to raise $15m over three years to fund youth cancer treatment centres.

The You Can campaign asks Australians to donate their old mobile phones to help raise money for the cause.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Riarn 2 Mar 10

I think its a great ad, the only criticism is the copy/wording at the end, which isn’t clear enough for the message. Otherwise I think the journey angle captures the audience well

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