Sony Ericsson and Ignite launch campaign to find Aussie bloggers
MEC and Ignite Media Brands have created a multi- platform campaign for Sony Ericsson – aiming to find four top Aussie bloggers.
The announcement:
Sony Ericsson will this week launch a high-profile, multi-platform campaign across subscription TV (STV) and digital media, including online entertainment sites and social networking communities, in a bid to find four of Australia’s next hottest bloggers.
The campaign, developed by MEC and Ignite Media Brands in collaboration with MTV’s Brand Solutions team and Sony Ericsson, will run across MTV, The Movie Network, TV1 and SciFi channels as well as Ignite’s digital portfolio of sites.
The terms and conditions were hard to find, but the cash prize is $1,000 and the bloggers chosen have to write at least 65 posts in a 12 month period! There is a “bonus” $2,000 for the best blogger out of the 4, judged on them writing the best posts in that time frame. Is that how much MTV/Sony Ericsson think bloggers are worth? A measley $1k for a years worth of work??? The free gadgets you get as part of the deal don’t add up to anywhere near enough to cover a years worth of general freelance writing/blogging gigs. Westfield at least offered their blogger $100,000.
Incase anyone else is interested, the terms and conditions are here:
http://www.sonyericsson.com/bl.....itions.pdf
Nice creative – who did it?