Sony launch Video On Demand in Australia

Video On Demand, the streaming video service has launched in Australia via Sony. Officially titled “Video On Demand powered Qriocity”, it adds to the already available service through BRAVIA Internet Video.

Already popular in the States and other regions, VOD will be available through 2010 and 2011 models of Sony BRAVIA HDTV, Blu-ray Disc player and Blu-Ray Disc Home Theatre System.

Rental prices for High Definition content will begin at $5.99-6.99 while those for standard definition will range from $3.99-4.99. Once rented, consumers have up to 30 days to start watching their film, and once playback has started they have up to 48 hours to watch the film as many times as the like.

In a statement, Sharon Ashworth, Sony Australia’s Content Partnership Manager, said, “2011 is the year of the smart TV – and what’s smarter than sitting back, relaxing and watching the latest High Definition movies streamed straight to the Sony Internet TV device or Blu-ray Disc Player in your living room? The addition of ‘Video On Demand powered by Qriocity’ complements the range of accessible content already available through our network-enabled home entertainment devices. Music, sport, food, travel, catch up TV, YouTube and now full length films – there’s something available on-demand for every member of the family.”

“Video on Demand powered by Qriocity” started in April 2010 in the US and is also available in France, Germany, Italy, Spain, the UK, Japan and Canada.


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