News

Sophie Monk gives Ten’s The Bachelorette its highest premiere yet

Zoe Samios

September 21, 2017 9:51

Sophie Monk proved more popular than both Sam Frost and Georgia Love, with the third season launch of Ten’s The Bachelorette attracting 951,000 metro viewers.

The first episode saw The Bachelorette top the key advertising demographics – 16-39s, 18-49s, and 25-54s – and fell second in overall audience to The Block – with only 75,000 metro viewers between the two programs.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

ABC Border Security: Australia's Front Line Gruen Nine SBS Seven Ten The Bachelorette The Block

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.