Sophie Monk gives Ten’s The Bachelorette its highest premiere yet
Sophie Monk proved more popular than both Sam Frost and Georgia Love, with the third season launch of Ten’s The Bachelorette attracting 951,000 metro viewers.
The first episode saw The Bachelorette top the key advertising demographics – 16-39s, 18-49s, and 25-54s – and fell second in overall audience to The Block – with only 75,000 metro viewers between the two programs.
Last year Georgia Love attracted 655,000 metro viewers as she met her 16 bachelors, while the year before, Sam Frost managed 875,000 metro viewers in her debut.
It also beat Ten’s The Bachelor premiere with Matty J, which achieved 846,000 metro viewers.
While Ten’s premiere was a major success for the channel, Nine’s The Block still managed to win the night with 1.026m metro viewers, and placed second in the key ad demographics.
Meanwhile on Seven, Border Security – Australia’s Front Line managed 619,000 metro viewers.
At 8pm, Seven’s The Force – Behind the Line averaged a metro audience of 462,000.
ABC’s second episode of Gruen won the later time slot, with 773,000 metro viewers, just ahead of Nine’s Doctor Doctor, which had a metro audience of 645,000.
Seven’s Criminal Minds, which ran at the same time, pulled in 395,000 metro viewers.
On the newsfront, Seven dominated with 950,000 metro viewers tuning in to its 6pm news program, ahead of Nine News’ 898,000.
While Nine managed to win the average audience shares with 20.6%, second place went to Ten, with a share of 18.6%.
It was ahead of Seven’s 16.4% share, ABC’s 11.9% share and SBS share of 5.2%.
