Soup expands to Auckland with Purina and L’Oreal launches

Word of mouth agency Soup has opened an Auckland office with the appointment of two new launch campaigns, Nestle’s cat food line Purina Fancy Feast Broths and L’Oréal’s Paris Elvive Extraordinary Oil.

The announcement:

Soup, Australia’s leading word-of-mouth marketing agency, has opened an Auckland office as part of the agency’s wider expansion plans. The agency has been appointed to two new product launch campaigns – Nestle’s cat broth line, Purina Fancy Feast Broths; and L’Oréal Paris Elvive Extraordinary Oil.

Soup has previously worked on campaigns across Australia and New Zealand, but has for the first time set up a NZ office to focus growth in the region. Kathleen Gunther, who has moved from Soup’s Sydney headquarters, has been tasked with driving the NZ operations as New Business Director.