South Australians reminded to think about their legacy after death in new campaign
South Australians are being reminded to think about how they will be remembered after death in a new campaign from the Adelaide Cemeteries Authority.
The ‘How will you be remembered?’ campaign encourages people to consider their own existence and the lives the lead.
Running across print, broadcast, outdoor, online and social media, the campaign is supported with a new website which offers users the ability to search for deceased persons and access information on services offered.
“Contemplating your own death, or that of someone close to you, can be incredibly confronting, so the fact that many of us choose to react when it happens rather than actively discuss and plan for it is understandable,” said Adelaide Cemeteries Authority CEO Robert Pitt.
“However, openly engaging in discussions around death, dying and the memorialisation of human remains should be a natural part of life. Planning ahead for death ensures that your final wishes will be honoured and family members saved from making difficult decisions at an emotional time.
“Ultimately, we want this campaign to promote community education around life and death by encouraging people to feel comfortable thinking about their own mortality through honest and open conversations with their peers and loved ones. The brand campaign also serves to encourage people to reflect on what’s truly important in life, and to reinforce the importance of cemeteries as places to remember pre and post death.”
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