News

Southern Comfort summer ad campaign celebrates spirit of New Orleans

Southern Comfort has launched a cinema ad campaign aimed at celebrating the distinct history of the drink’s birthplace, New Orleans.

The What is Southern Comfort? TV spot which has launched nationally in cinema chains including Moonlight Cinemas, compares the history and culture of New Orleans to the uniqueness of the drink.

It includes images and illustrations of traditional New Orleans jazz musicians and modern day street corners.

Liz Woodward, senior brand manager, Southern Comfort, said: “This TVC represents the come-one, come-all attitude that is the soul of New Orleans. The city’s melting pot of cultures runs parallel to Southern Comfort’s versatility and popularity behind the bar. The spirit has the ability to adapt to almost any drinking occasion.”

The brand has also for the first time used Facebook to launch a global search for a New Orleans Mardi Gras Global Correspondent. Australian duo Catherine Newington and Amy Black Ready have made it as one of the three finalists Facebook fans are being asked to vote on, with voting to be held until January 15.

The cinema campaign is being supported by the brand’s ‘Soul Time’ promotional platform at Moonlight Cinemas in Sydney and Melbourne which includes off-premise displays, New Orleans inspired gift sleeves and on-premise frozen cocktails.

Credits:

Client – Liz Woodward, senior brand manager, Southern Comfort

Agency: Arnold Worldwide

Creative team:

Pete Favat – Chief Creative Officer

Wade Devers and Wade Paschall – Creative Directors

Chad Leitz – Copywriter

Lee Walters – Art Director

Production:

Billy Near – Broadcast Producer

Patricia Wasiolek – Assistant Broadcast Producer Andrea Ricker – Art Buyer Jim Spadafora – Print Producer Skadi Gidionsen – Digital Producer

Account team:

Phil Reilly – Chief Brand Officer

Michael Shonkoff – Account Director

Katie Kaseler – Account Manager

Genevieve Dean – Assistant Account Manager

Production Company: HSI

Robert Hales – Director

Michael McQuahae – Executive Producer

Oualid Mouaness – Producer

Editorial: Lost Planet

Hank Corwin – Editor

Krystn Wagenberg Executive Producer

Meagen Carroll – Post Producer

Animation: Mutanthands

James Wignall- Artist

Shawn Michienzi – Photographer

Terri Gold – Stylist

Brad Palm – Digital Imaging

PR – Klick Communications

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