Southern Cross Austereo CEO Grant Blackley vows to restore radio Hit Network to number one

Blackley

Newly installed CEO of Southern Cross Austereo Grant Blackley has vowed to restore the troubled HitFM network to number one in some of the key advertiser demographics.

Speaking at an event for media buyers and advertisers in Sydney last night, Blackley told a packed room that Southern Cross Austereo (ASX: SCA) had very clear goals around lifting performance among 18-39-year-olds and also among 25-54s.

“We will be number one in every category slot we deem it appropriate by demographic,” said Blackley. “It may take us a little while in some cases but rest assured that’s our goal.”