Southern Cross Austereo Perth creative wins top gong at Siren Awards for Allpest campaign



Southern Cross Austereo Perth creative solutions director Matt Dickson has beaten the ad angencies to land the big prize at this year’s Siren Awards for an ad he created for Allpest.

Dickson was handed the Gold Siren for the trio of spots in the ‘We Don’t do Husbands’ campaign for the bug spray, which portrays a back and forth between a husband a wife, after landing the Silver Siren for the campaign.

Another Perth agency, Marketforce, landed a Silver in the radio single category for “Women in Engineering” for Curtin University, while Paul Le Couteur, Flagstaff Studios, Melbourne and Matt Arbon and Alex Davidson, Workshop Australia, Sydney took home the other Silver awards.

The ceremony, hosted by Chasers Andrew Hansen and Chris Taylor, was moved to an evening format for the first time tonight in Sydney.

Siren Awards judge Marty Braine, from Brainestorm Digital Productions, said: “The ‘We Don’t Do Husbands’ campaign is a compellingly funny demonstration of relationship dynamics that millions of people can relate to. It’s deceptively simple and a lovely performance.”

The ad is now entered into the Cannes Lions festival for him by awards.

The Sirens is judged by creatives from across the country and is run by Commercial Radio Australia to promote the best in creativity on the medium. To be eligible an ad must have run at least ten times on air.


2015 Siren Award winners:

Siren Awards 2015 Overall Category Winner (Gold Siren) (also winner of the Silver Siren: Radio Campaign)

Matt Dickson,  Southern Cross Austereo, Perth – “We Don’t Do Husbands,” Allpest

Siren Awards 2015 Single Category Winner (Silver Siren)

Radio Single:

Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox & Ben Green, Marketforce, Perth –  “Women in Engineering,” Curtin University

Siren Awards 2015 Campaign Category Winner (Silver Siren)

Radio Campaign:

Matt Dickson, Southern Cross Austereo, Perth –  “We Don’t Do Husbands,” Allpest

Siren Awards 2015 Craft Category (Silver Siren)


Paul Le Couteur, Flagstaff Studios, Melbourne – “Ball of Fire,” Tennis Australia / The Australian Open

Siren Awards 2015 Client Award

Radio Single:

Matt Arbon & Alex Davidson, Workshop Australia, Sydney –  “Spot The Difference,” Mindhealthconnect


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