Southern Cross shuffles new ventures roles after Songl closure

Southern Cross Austereo logoSouthern Cross Austereo stalwart Grant Tothill has been handed a new role with the media company as director of joint ventures and music partnerships following the closure of the Songl streaming service.

Tothill, who has been with SCA for more than a decade in a number of roles, has been managing SCA’s involvement with the DMD partnership which included Sony Music and Universal Music, and managed the soon to be defunct Songl service.

It was announced on Monday Songl was to be wound up, with subscribers to be moved to the Omny service, and the company being renamed Songl Solutions shifting to a business to business focus, including creating branded streaming solutions for partners.

SCA’s chief content officer Guy Dobson said: “Grant will be an integral part of the content team that will see SCA lead the charge into new music initiatives as well as managing our various joint ventures. These new endeavours will deliver music firsts and leading content creation for our clients and audiences. We’re excited about the new move and Grant is the man for the job.”

In the new role Tothill will be responsible for SCA’s celebrity-led talent management arm Get Outside Group, a joint venture with former Australian cricketer Matthew Hayden’s company The Hayden Way, as well as Songl Solutions.

He will also have responsibility for all music partnerships and “other new offerings soon to be announced”.

Tothill is a former Triple M network programming director, and has held roles including director of entertainment content solutions and a director of Flying EMU, the entertainment and media unit for the company, which was disbanded at the end of last year. He also spent 18-months as senior director of Australian artist marketing with Sony Music from 2008-9.

Alex Hayes


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.