SouthSouthWest launches publishing division
Brand agency, SouthSouthWest [SWW], has added publishing to its offering, appointing Ben Birchall as its first director of the division.
The consultancy, which works with clients such as Nike, Google and Tesla, has also appointed Tim Smith as business director.
Birchall will lead the division
SSW’s move follows a partnership with Archetype Media earlier this year, which saw the business launch culture publication Tempo Journal. SSW also launched a publishing platform for Mambo, Mambo World, in October. Birchall, who according to his LinkedIn first commenced work with the team in August, will now lead the division.
Birchall, who has worked at CHE Proximity, Right Angle and Clemenger BBDO, said SSW was best placed to make publishing work.
“SouthSouthWest are in the top few branding agencies in the world, and with Tempo have already proved they know how to create brilliant publications,” he said.
Jonathan Price, co-founder and director of strategy, said he was pleased Birchall had come to his senses and left advertising.
“We’ve been aware of Ben for many years and love the fact that he understands how to earn audiences through great content,” Price said.
Meanwhile, Smith joins from a small technology startup, TigerPistol, and also previously held the role of general manager at Studio Round.
Andy Sargent, co-founder and creative director at SSW, said Smith could get things done.
“As a consultancy that swings between tech giants, bootstrapping startups and our own ventures, we needed somebody who can think strategically but also roll up their sleeves and get things done.”
