SPAA rebrands as Screen Producers Australia

The Screen Producers Association of Australian – the organisation that represents the country’s TV, digital and film-makers  – has rebranded as Screen Producers Australia.

The announcement:

Reflecting the changes and dynamic forces shaping Australia’s screen and content industry, Screen Producers Association of Australia has been renamed and rebranded Screen Producers Australia to more accurately reflect its role as the leading professional organisation in Australia supporting film, television, interactive and games production businesses and its campaign for a healthy commercial industry.

The new name, brand mark and website was revealed to the organisations’ membership last week and coincides with the screen industry’s largest media and entertainment conference held in Melbourne, recently rebranded to Screen Forever (www.screenforever.org.au) and hosted by the Screen Producers Australia.