Sparro teams up with impact.com to explore incremental value of partnership marketing
Independent digital marketing agency Sparro has partnered with impact.com, providing its client list with insights into the incremental value of partnership marketing across its digital marketing channels.
Sparro’s partner, Cameron Bryant, said the agency has observed an upswing in demand from brands seeking new ways to drive incremental revenue.
Cameron Bryant
“Our clients are looking for both value and renewed growth,” he said, “cookie erosion means that brands need to stand for something, resonate and actually grow an owned audience. Partnerships are a high value, lasting way to do this and creates competitive advantage for us. We believe impact.com is the industry leading platform and therefore the right partner to manage our increasing partnership activity.”
“The digital marketing landscape has never been broader and more complex; even if the channels themselves are becoming simpler and more automated. We’re seeing clients want more from fewer agency partners, and so we’re continuing to scale our offering. Working with impact.com will allow us to understand the value of reviewing the incrementality of publisher relationships across all channels – as well as making the day-to-day management of our clients’ partnerships much easier.”
Adam Furness
Adam Furness, APAC managing director at impact.com, said: “Our purpose is to inspire the world with the power of partnerships and we love helping brands, agencies and publishers of all sizes and stages of maturity create a lucrative new customer acquisition channel through partnerships. We’re excited to partner with Sparro to help drive value and results for their clients as they look for ways to future-proof growth through partnerships in today’s rapidly evolving, complex market.”
Sparro acquired creative agency and production company Jack Nimble in 2021. Its current client roster includes Webjet, Temple & Webster, Catch and Estee Lauder Companies.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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