F.Y.I.

Special Group launches Special PR in New Zealand

Special Group has launched a PR offering in New Zealand, Special PR, with Kelly Grindle appointed as head of PR and influence.

The announcement:

Special Group has today announced the launch of Special PR in New Zealand – a natural extension considering Special’s long track record of creating work that has a PR focus and generates headlines around the world.

“We have always strived for work that has talkability at its core, we believe it’s such an important part of any modern campaign’s success. So we have intentionally kept PR as an integrated service sitting alongside our strategic, creative, design and media teams. In a world where disciplines are merging we believe clients will benefit the most from marketing and communication teams working seamlessly together.” Says Special Group CEO/CCO Tony Bradbourne.

“We are also seeing more and more Australian PR teams looking for New Zealand agencies to act as their boots on the ground. So we have built a new world-class, creatively focused PR offering to met that need.”

Kelly Grindle has been appointed as Head of PR & Influence in the Auckland office, effective immediately. Kelly has had more than 15 years of creative PR experience, with an award-winning career spanning across agencies and in-house roles in London and Auckland.

“Special is undoubtedly one of the most progressive and innovative creative agencies in Australasia – and a PR team is a natural fit given their track record of delivering work that grabs attention and generates headlines.”

Special is positioning the offering as a creative-led PR solution – combining consumer-orientated insights with innovative creative thinking to generate clearly measurable results.

Special’s offering integrates three distinct disciplines – strategic and targeted communications and PR; influence and endorsement across the digital and physical divide; and stand-out activations and consumer experience.

Special has a track-record of delivering campaigns that generate attention – across the course of its history they have turned the Auckland Harbour Bridge into a live interactive music and light show for 2Degrees; transformed a concrete mixing truck into the world’s biggest cocktail mixer for Smirnoff’s festival activations; and won a Cannes Grand Prix for invited people to re-record Iggy Pop’s ‘The Passenger’ via the power of Orcon internet.

Kelly Grindle has worked as Associate Board Director at the HAVAS-owned Cake, and Associate Director at M&C Saatchi in the UK, with clients including telecommunications giant EE, Sony Electronics, Coca-Cola and Virgin Atlantic. He was PR Lead for Virgin Atlantic’s leisure division Virgin Holidays – driving multiple award-winning campaigns before returning to New Zealand as Director of Integrated Strategy at Pead PR.

Source: Special Group media release

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