Special Group makes senior hires to lead creative duties in new Melbourne office

Independent agency Special Group is building out its team in Melbourne, hiring Toby Moore and Luke Thompson to oversee creative duties at its newly-launched Victoria operation.

Moore and Thompson join from Clemenger BBDO Melbourne. Thompson spent 11 years with the agency, working on campaigns for Carlton Draught, NAB, Tourism Victoria, TAC and Volvo.

Moore also had spells with Publicis Mojo, Fallon London and Wieden + Kennedy Amsterdam and London.

Luke Thompson and Toby Moore have joined Special Group from Clemenger BBDO Melbourne

Special Group’s Melbourne office opened earlier this year after the agency won the creative account for Melbourne-based client Bonds. Special Group is also on the roster for Carlton & United Breweries.

Rebecca Stambanis, the agency’s founding partner in Melbourne, said: “Establishing our Melbourne offering over the past few months has been so exciting. The growth and achievements of both the business and team has already been incredible to watch. Toby and Luke will no doubt add invaluable experience and craft to both Special Group and our clients.”

Partner and chief creative officer, Julian Schreiber, described Thompson and Moore as having an ‘enviable body of work’.

“When we opened our office in Melbourne, we knew our founding creative hires had to not just be incredibly high calibre creative talent, but intuitive creative leaders,” he said. “Toby and Luke are not only excellent humans, but their enviable body of work and experience shows they more than meet the brief. We’re beyond excited to have them come on board.”

As well as expanding to Melbourne, Special Group opened an office in the US in October following client, Uber Eats, launching the ‘Tonight I’ll be eating’ brand platform into North America.

Moore said: “To be joining Australasia’s leading independent creative company at a time when they’re opening their doors in Melbourne, while also putting Australian creativity on the international stage, is truly exciting. We’re looking forward to building a world-class creative team here in Melbourne.”

Thompson added: “It is not often that you get the opportunity to join an Australasian independent that’s opened two offices on opposite sides of the world, during a global pandemic.

“Not only does Special Group make great creative work, but its culture of open, kind and brave is incredibly appealing to me. I’m really looking forward to working with Tom and Jules again and can’t wait to build the Melbourne side of the business with Bec, Paige and the Special Group team.”


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