Special Group wins Harris Farm Markets creative

Harris farmHarris Farm Markets has appointed Special Group as its creative agency following a pitch process, Mumbrella can reveal.

The appointment follows a recent structuring within the marketing team, with the company mutually parting ways with incumbent Workshop.

Martin Walters, Harris Farm Markets director of marketing and customer experience, said:  “Special Group entered the pitch as the wild card – being a new entity – but they blew us away with their approach to the pitch, the depth of their senior expertise and their insightful understanding of our business in a such a short time frame.

“We are really excited about working with them and what this new partnership will do for our business.”

For Special Group the appointment follows on from their addition to the Qantas agency roster in February.

Special Group founding partner Lindsey Evans said: “It’s a business we believe in, driven by people we share values with and a brand so rich in compelling stories just waiting to be told. We can’t wait to get started”.

Special Group launched an Australian office in June last year, poaching Whybin\TBWA executive creative directors Dave Bowman and Matty Burton as founding creative partners in September.

Special Group clients include Red Bull, Paspaley Pearls and Guzman Y Gomez.

Miranda Ward


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