Specsavers continues the cowboy references in latest campaign via AJF
AJF has released its latest campaign for optical retail brand Specsavers, continuing its trend of paying homage to cowboy films.
The campaign marks a continuation of the ‘Should’ve gone to Specsavers’ brand positioning.
In the 45-second spot, two cowboys squint at each other in a typical Western-style showdown. They shoot at each other, missing, before it is revealed by a woman in sunglasses that they are brothers.
