Specsavers employee saves lives in latest ad

Specsavers has created a campaign centred around seeing danger and preventing it.

The 30-second commercial features a Specsavers optometrist pushing a man into a pile of toys to avoid being hit by falling construction material, pushing a baby away from spilling concrete and throwing a mattress down when a skater trips.

The voiceover proceeds to say: “If you can see danger coming you can stop it. At Specsavers our optometrists can detect a range of health conditions before they become big issues.”

The campaign has moved away from the brand’s traditional ‘Should have gone to Specsavers’ positioning.

Cummins & Partners is Specsavers creative agency of record.


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