Specsavers takes media account to pitch
As part of its routine business process, Specsavers ANZ is taking its media account to pitch.
The routine review is inviting interested agencies to pitch for the brand across the ANZ market, in an effort to consolidate the two markets. It is “ideally looking to select one media agency partner who can service national needs and bring local knowledge to the Australian and New Zealand markets”.
The brand has worked with IPG Mediabrands’ Initiative in Australia and GroupM’s EssenceMediacom in New Zealand since 2016 and 2010, respectively. Both have been invited to re-pitch.
Shaun Briggs, director of marketing planning ANZ at Specsavers, thanked the incumbents for their contributions thus far: “We value the contributions both incumbent agencies have made over the long term and are looking forward to the involvement of both in our upcoming pitch.”
The pitch, which opens today, is expected to run until August, allowing for a transition period before the appointment will take effect on March 1, 2025.
“Having spent over eight years with our current agencies, we really value the benefit we get from agency teams that understand us,” Briggs said.
“By the same token, we have to challenge ourselves with fresh ideas and new perspectives, and after so long a tenure with our current agencies, the only way to be certain that we’re thoroughly exploring all avenues is via a pitch process.”
Media agencies looking to express interest should contact media.review@specsavers.com.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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EssenceMediacom
Initiative
media account
Media agency
pitch
Shaun Briggs
Specsavers
Specsavers ANZ
Respect that Brigsy will run a fair and tight pitch
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