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Spectrum Group announces rebrand and multiple new hires

Spectrum Group has announced a slew of new hires in the wake of a rebranding that seeks to more effectively integrate its PR and content teams.

Kerrie Murphy, veteran journalist and former writer and TV editor at The Australian, has been appointed as content writer.

kerrie murphy spectrum group

Kerrie Murphy, Spectrum Group’s new content writer.

Managing director Ben Shipley said of the hire, “Today’s audiences are always connected, highly active and want to be engaged. For brands, this means applying journalistic cynicism and avoiding brand wank at all costs.”

Kristian Tose, account director at Spectrum Group.

Kristian Towse, account director at Spectrum Group

In the PR department, Kristian Towse has been appointed account director, as Michael Frier steps into the role of senior account manager. Towse’s most recent role was with marketing consultancy Chameleon, while Frier’s prior experience spans positions at Howorth Communications, GolinHarris and Capella PR.

Michael Frier, newly-appointed senior account manager.

Michael Frier, newly-appointed senior account manager

The title of head of digital has gone to Carrington Brigham, who arrives from his previous position with the Department of Premier and Cabinet. He has also worked at Oglivy PR where he developed strategies for clients such as Microsoft and Health Direct.

Shipley believes that successful integration is essential for survival in the communications landscape, a belief which sparked the recruitment of new talent.

“We have content at the heart of our approach and will continue to evolve the business as our clients and the audience change,” he said. “The audience expectations of brands have broadened. For our clients that means being present and in context in more places, something we’re achieving with our integrated approach.”

Spectrum Group’s most recent account wins include B&O Play, CSG Limited and Westcon Comstor.

“We’re thrilled to be working with some of the most exciting and respected technology companies, globally,” Shipley said. “Our new structure allows us to champion our purpose of making ideas find audiences, and to do that at scale across Asia Pacific and the rest of the world.”

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