Spectrum Group announces rebrand and multiple new hires

Spectrum Group has announced a slew of new hires in the wake of a rebranding that seeks to more effectively integrate its PR and content teams.

Kerrie Murphy, veteran journalist and former writer and TV editor at The Australian, has been appointed as content writer.

Kerrie Murphy, Spectrum Group’s new content writer.

Managing director Ben Shipley said of the hire, “Today’s audiences are always connected, highly active and want to be engaged. For brands, this means applying journalistic cynicism and avoiding brand wank at all costs.”