Speedo launches OOH campaign, first national ad campaign in 10 years
Speedo has launched its first national advertising campaign in more than 10 years.
The out-of-home (OOH) campaign was created in-house by Speedo with media strategy and buying by independent media agency Match & Wood, and will run on formats including transit, street furniture and in-centre panels in close proximity to Rebel stores, beaches and leisure areas.
One of the OOH assets
Speedo Australia and New Zealand head of marketing James Hickman said: “Speedo is a brand for all the family and every type of water activity. As Australians head to beaches, rivers, lakes and pools this summer, we are committed to ensuring that through continual innovation, our range meets their needs.”
Match & Wood’s managing director Lyndelle O’Keefe commented: “We are delighted to have the opportunity to partner with Speedo which has a rich Australian heritage and is synonymous with water lovers of every ability. The campaign has been planned for maximum impact using high traffic OOH sites across the country.”
Match & Wood was appointed by Speedo earlier this year.
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