Sphere wins Interflora

Melbourne and Sydney ad agency The Sphere Agency has won flower delivery brand Interflora from incumbent HBT.  

It also beat SMART and TBWA to the business.

“We’re confident that our appointment of The Sphere Agency will build new visibility for our brand and will help separate Interflora from all the imitators,” said Anna Chalabarczuk, marketing manager for Interflora. “We need to show both  consumers and businesses alike that Interflora is still the leading brand to meet their needs for the ordering of flowers, fruit and gift baskets, especially in the online space.”

Sphere has also appointed Virginia Scully as its new business and media director. Agency MD, Michael Abdul said: “Virginia brings a wealth of media agency knowledge and we’re very fortunate to have her on board.”


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