Spiral Media wins RockYou
Spiral Media has been awarded the media account for online content brand RockYou.
The annoucement:
RockYou, the leading innovator, creator and distributor of social experiences, reaching 280 million people across all major social networks, has formalised its agreement with Sydney-based Spiral Media to represent the brand in Australia and New Zealand
“RockYou already has 3.3 million monthly unique users in Australia* and the potential to further grow the audience, as well as the entire social gaming category, was an exciting prospect,” said Spiral’s managing director Scott Wenkart.
“RockYou’s social gaming market coverage is the largest in the world and given its role in the growth ofsocial networks like Facebook, RockYou presents the best opportunities for brands to connect with the consumers using social games,” said Wenkart.
“We have enormous brand opportunities for marketers to drive integrated solutions using innovative andcreative media within social networks.”
“We believe that Scott and the team at Spiral are leading the way in Australia when it comes to creative and strategic social media solutions for clients and agencies. We look forward to them helping drive our business even further” said Robbie Hills, General Manager, Asia Pacific RockYou.
Since launching in 2006, RockYou has become one of the world’s fastest growing technology companies and the leading innovator, creator, and distributor of content on the social web.
To date, RockYou has executed dozens of successful brand campaigns with Fortune 1000 companies in Australia.
About Spiral Media:
Spiral Media, a division of Spiral Media & Digital, is the country’s leading digital specialist in creating and delivering Facebook and social network marketing campaigns. Spiral Media is the exclusive media partner for RockYou. Spiral Media creates advertising campaigns for brands within popular Facebook games, enabling various performance advertising opportunities such as cost per click, cost per user, cost per video view, and cost per engagement. Spiral Digital builds social campaigns focusing on Facebook campaigns for brands including Facebook pages and branded applications.
About RockYou:
RockYou is the leading innovator, creator, and distributor of content on the social web. With over 121M monthly US users and 13 billion monthly global impressions, advertisers on the RockYou network have the ability to tap the social networking audience directly, through timely and effective campaigns. RockYou provides customised, one-of-a-kind branding and promotional opportunities for leading brands through a large repertoire of products including IAB compliant Standard and Premium Banner Placements, Deal of the Day ads, and other custom application-integrated solutions. Headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures and Softbank.
Source: Rock You press release
