Spirit Telecom positions itself as NBN competitor in ‘Think Again’ campaign

Victorian-based internet provider Spirit Telecom has positioned itself as a direct competitor to the NBN in a new campaign promoting its internet speeds.

The new work for the fibre provider, which only targets apartment and commercial buildings, is spearheaded by a TVC and the tagline ‘Think Again’.

Created by Magnum Opus Partners, the ad aims to challenge what consumers know about Australian internet speeds.

The ad features an online show which cannot load because the internet is too slow, before a burst of light reveals the Spirit Telecom logo, promoting it as the fastest internet provider according to 2015’s PC Magazine Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.