Sportal.com.au to rebrand as Sporting News and become part of new ‘global network’

Miranda Ward

November 23, 2015 10:17

Perform is set to create a global sports news network by rebranding its Australian website Sportal to Sporting News, linking it to the US site.

Perform will take the existing Sportal product and add on new features including greater access to global sports news and more in-depth coverage of Australian sport.

Alex Peebles, general manager of Perform Australia and New Zealand, told Mumbrella: “Sportal has been great for us, it’s been an independent voice for Australian and global sports in the Australian market, however we’ve seen a significant opportunity for us to increase our presence in Australia by transitioning to Sporting News.“We see huge opportunity here. We think the timing is right. The plan around the world is to transition lots of Perform’s properties into Sporting News. We’re doing Australia first.”

Sporting News will go live across mobile, desktop and tablet from December with two unnamed brands signed on as advertising partners. It targets 16-45 sport fans.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

Media publishing

1 COMMENTS

Konrad Markham 26 Nov 15

Sporting News free streaming of the occasional NBA is laughable as per yesterdays attempt to stream the Warriors vs Lakers game. ‘We are encountering streaming problems and will advise shortly”. The game had finished by then.

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