Sporting greats unite for DrinkWise’s safe drinking campaign, via Enthral

September 4, 2024 2:29

Social change institution, DrinkWise, has released a new campaign that brings together sports stars from the NRL, AFL, NRLW and AFLW for a good cause, via content and PR agency, Enthral.

The new campaign – ‘Always respect, always DrinkWise’ – was created to highlight the importance of safe drinking practices and respecting others as the finals series approaches.

Specifically, the platform showcases the NRL’s Daly Cherry-Evans, NRLW’s Sam Bremner, AFL’s Patrick Dangerfield, and AFLW’s Emma Kearney through a 49-second film where the athletes speak directly to the viewer, thanking fans for their support and reminding them to drink in moderation and be respectful.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.