F.Y.I.

Sports Flick partners with Chinese Basketball Association

Sports Flick has announced a partnership with the Chinese Basketball Association for the 2021-22 season.

The announcement:

Sports Flick are pleased to announce the acquisition of the Chinese Basketball Association for the 2021-22 season.

The competition is regarded as the best Basketball competition in Asia, and is the top tier professional basketball competition in China.

The competition has developed a wide range of Chinese NBA talent, including Mengke Bateer, Sun Yue, Wang ZhiZhi, Yi Jianlian, Zhou Qi, and notably Yao Ming.

The CBA has also featured a number of NBA stars, such as J.R. Smith (CBA All-Star 2012), Jeremy Lin (CBA All-Star 2020), Al Harrington (later joined Sydney Kings), Randolph Morris (2 time CBA All-Star 2011, 2014), Kenyon Martin, Lester Hudson, Aaron Brooks (CBA All-Star 2012), and Metta World-Peace.

“Sports Flick are proud to be the Australian broadcaster of Asia’s biggest basketball league” said Chief Executive Officer Dylan Azzopardi, “China have won 14 out of 16 FIBA Asia Cup competitions and we are proud to be their broadcast partner in Australia”.

The CBA is the first major basketball acquisition for Sports Flick in Australia as part of our on-going commitment to featuring a wide range of sports for Australians to watch and provide high quality sporting content from around the world.

“The acquisition of the CBA highlights our core commitment to providing more diverse sporting content for Australians,” said General Manager Michael Turner, “As a nation we pride ourselves on our passion for sport and we are committed to showcasing a very wide range of sporting content for the hardcore sports fan.”

“CBA, the league, is said to be delighted and have sent well wishes to the deal,” a spokesperson for the Chinese Basketball Association said, “and believe that the partnership with the burgeoning streaming service provider Sports Flick will help promote Chinese basketball in Australia and cultural exchange between the two people.”

The 2021-22 schedule for the competition will be made available once the fixtures are finalised along with promotions for eager basketball fans closer to the competition commencement.

Source: Sports Flick media release

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