Sports-related ad spend surged 205% during July: SMI

Darcy Song

September 4, 2023 10:58

Ad spending by sports-related groups had surged 205% year-on-year in July, thanks to the presence of the Women’s World Cup for the final third of the month, according to SMI data.

SMI’s AuNZ managing director Jane Ractliffe said most of the extra sports revenue was directed to outdoor media, as the medium witnessed a 19.7% surge in spend during this month.

However, the tournament also made an impact on other categories.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.