Ex-Grey CEO Luke Waldren joins former clients Sportsbet



Luke Waldren has been appointed general manager of marketing at Sportsbet, a client of Grey Melbourne the agency he departed as CEO earlier this month.

In the new role he will report to Sportsbet marketing director Barni Evans.

“Sports and betting – could life get any better?” said Waldren.

He left the agency four months after it lost its longest serving client, the Transport Accident Commission, to Clemenger BBDO Melbourne following a pitch process.

Waldren had been with Grey Melbourne for four years, initially as managing director before being promoted to CEO in April 2012.

Prior to Grey, Waldren worked with Abundant Media as director for three years and was previously managing directory of Singleton Ogilvy & Mather for nearly four years.

The betting company is noted for its tongue-in-cheek advertising style, this week launching a new iPad app campaign. It caused a deluge of complaints for its outdoor ad showing a wallaby and lion having sex to celebrate the Lions tour, and in 2012 drew the ire of Commonwealth Bank when it attempted to hijack the Can campaign launch with its own version, Punt.

It also favours the use of tactical topical ads.


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