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Sportsbet creates comedy videos for Melbourne Cup

Sportsbet.com.au has created a series of comedy videos themed around the Melbourne Cup.

How not to get into the Birdcage:

The videos include one featuring YouTube comedians Max Price, Elliot Loney and Troy Kinne trying to get into the Birdcage.

Sportsbet PR manager Shaun Anderson told Mumbrella: “Together we tried to capture the various excuses we’ve all used when attempting to sneak into the Birdcage. TV and internet is producing a new landscape where innovators can succeed in both content and distribution, and we view collaboration with YouTube’s stars as a great way to engage this space.

“It’s short and sharp and it really represents our values of being fun.”

The video is being shared across Sportsbet’s social media sites.

“We like to do things a little bit differently, we think it’s a good way to get our brand out there and more importantly show our brand values of being fun. It’s had about four and a half thousand views already, at the moment it’s doing pretty well and we’re really happy with it,” Anderson said.

In the lead up to Cup day, Sportsbet also produced several other videos including helpful tips on picking the right horse and a variety of stats about Cup Day.

Melbourne Cup bullshit numbers and facts:

Melbourne Cup tips:

https://www.youtube.com/watch?v=Wm2gl6hROag

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