Sportsbet combats slow walkers in ‘Fast Lane’ campaign for NRL grand final
Over the NRL grand final weekend, Sportsbet set out to tackle the issue of slow walkers by creating a ‘Fast Lane’.
Labeled ‘No Slow Walkers’ The Fast Lane was designed to help those spectators who would prefer to power walk get to their destination faster and without slow walkers.
Saw this at the Grand Final, had no idea what it was about. Actually thought it was meant to be some sort of running race. Most people didn’t even glance at it, just walked across it. Campaign totally missed the mark.