Sportsbet endorses doing less ahead of upcoming AFL and NRL seasons

Sportsbet has launched its new brand campaign in the lead up to the 2019 AFL and NRL seasons.

The campaign marks a new year of advertising from Sportsbet, after producing the most complained about ad of 2018.

The ad endorses Australians’ right to do less, and in placing a bet, using Sportsbet is the least you can do.

Tim Hernadi, Sportsbet general manager of marketing, said in a statement: “We’ve always believed in making things easier for our customers. It’s great to have a brand platform that allows us to demonstrate that whilst having a bit of fun.”

Charles Baylis, creative director at Deloitte Digital added: “Someone needed to stand up for our right to sit down. We’re just glad Sportsbet are brave enough to do it. In a world full of brands telling you to do stuff, it’s good to hear a voice that says Just Do It, Less.”

The campaign will be executed across brand and retail TV, print, online and outdoor.


Client/Production: Sportsbet Australia

CMO: Mark Migliorini

GM Marketing: Tim Hernadi

Head of Brand & Advertising: Kathy Schokman

Brand Manager: Jason Thatcher

Campaign Executive: Laura Murphy

Head of Partnerships & Content: Ben Hawes

Creative Director: Raman Goraya

Copywriters: Chris Chard & Ryan ‘Hammy’ Goodman

Head of Content Production/Director: Barney Howells

Retail & Digital Video Manager: Toby Barrett.

Art Design Lead: Dean Barbaro

Creative Consultancy: Deloitte Digital

Chief Creative Officer: Matt Lawson

Creative Brand & Media Partner: Adrian Mills

Creative Director: Charles Baylis

Production Company: Finch Company

Executive Producer: Corey Esse

Producer: Kate Merrin

Post Production: The Butchery/Refinery.

Executive Producer: Freya Maddock

Offline Editor: Dan Lee

Online Editor: Eugene Richards

Sound: Final Sound

Producer: Pip Wright

Sound Engineer: Stevo Williams


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