Sportsbet endorses doing less ahead of upcoming AFL and NRL seasons
Sportsbet has launched its new brand campaign in the lead up to the 2019 AFL and NRL seasons.
The campaign marks a new year of advertising from Sportsbet, after producing the most complained about ad of 2018.
The ad endorses Australians’ right to do less, and in placing a bet, using Sportsbet is the least you can do.
Tim Hernadi, Sportsbet general manager of marketing, said in a statement: “We’ve always believed in making things easier for our customers. It’s great to have a brand platform that allows us to demonstrate that whilst having a bit of fun.”
Charles Baylis, creative director at Deloitte Digital added: “Someone needed to stand up for our right to sit down. We’re just glad Sportsbet are brave enough to do it. In a world full of brands telling you to do stuff, it’s good to hear a voice that says Just Do It, Less.”
The campaign will be executed across brand and retail TV, print, online and outdoor.
Credits:
Client/Production: Sportsbet Australia
CMO: Mark Migliorini
GM Marketing: Tim Hernadi
Head of Brand & Advertising: Kathy Schokman
Brand Manager: Jason Thatcher
Campaign Executive: Laura Murphy
Head of Partnerships & Content: Ben Hawes
Creative Director: Raman Goraya
Copywriters: Chris Chard & Ryan ‘Hammy’ Goodman
Head of Content Production/Director: Barney Howells
Retail & Digital Video Manager: Toby Barrett.
Art Design Lead: Dean Barbaro
Creative Consultancy: Deloitte Digital
Chief Creative Officer: Matt Lawson
Creative Brand & Media Partner: Adrian Mills
Creative Director: Charles Baylis
Production Company: Finch Company
Executive Producer: Corey Esse
Producer: Kate Merrin
Post Production: The Butchery/Refinery.
Executive Producer: Freya Maddock
Offline Editor: Dan Lee
Online Editor: Eugene Richards
Sound: Final Sound
Producer: Pip Wright
Sound Engineer: Stevo Williams
