Spot on strategy
I was going to write a news story about this video. But I can’t do it justice. Just watch it, if you dare.
You may not want colleagues looking over your shoulder while you do though.
Grim but compelling, isn’t it?
"*" indicates required fields
Sign up to our free daily update to get the latest in media and marketing.
Thanks Burrowes, you ruined my raisin toast.
Speechless
Windex could also really mop up with content like this
How does the IP licensing work, when other user’s videos are used, yet they’ve signed some IP rights over to YouTube?
Fair use, I suspect Oscar.
Cheers,
Tim – Mumbrella
No. Words.
There is nothing more beautiful than the truth. Even when it’s shooting bloody pus in your face from the other side of the room. Great stuff.
Wow, I have a feeling oxy wouldn’t have done much for any of those in the ad as a majority were cysts not pimples… 50 shades of f&*ked up!
Hi Oscar all contributers were contacted before hand and an agreement reached.
Hi Shabbado love the quote.
There’s no “fair use” exemption under Australian copyright law, unless it is a news item and you use copyrighted material as part of your report.
sorry, i don’t get it
what are Oxy products and why should i use them?
When I tried to recall the brand name I was unable. I think my body went into shock and then therefore short-term memory loss.
@Adam Ferrier,
Kudos to you sir – but then, we should probably expect that you’d have done the ‘right’ thing.
FYI, I couldn’t bring myself to watch it. However, I’m going to suggest that being grossed out may be the most enduring association with the brand… I’m going to give you credit for considering this, so how did you come to decide that it was worth it?
Shame it doesn’t educate consumers about what it is or does nor does it have a defined efficacy claim. It may drive sales… for the few who haven’t changed the channel… Let’s hope that it isn’t aired during MasterChef or any time remotely near dinner time for that matter…
How many of the men in this video buy their own skin care products?
Happy to be proven wrong but considering the core age group of men affected by acne, and interested in ‘gross-out’ content of this nature (older teens) I would assume it’s the mums? Not many doing their own grocery shopping I would think?
Is the strategy to get these young men to ask their mums for this product by brand name?
Great ad! However as a doctor, I can say almost all of these ‘pimples’ are actually sebaceous cysts, for which no topical product will be effective.
Completely revolting, ha! In fact…. I actually had no idea that men had such huge skin problems and have only ever thought that something popping and flying across the room was a myth!! Thanks for putting me straight… I think…
Look out, here come the traditionalists.
The ‘It’s not a 30 second ad or piece of direct mail with a formal call to action, so I don’t get it’ crowd sound scared and confused.
I wish there was a thumbs up button so I could thumb up Kerri’s comment.
Awesome – I can’t stop looking at those zit popping videos on Youtube..
Gold!
And a Today show T at the end too… Karl Stefanovic would love it…
“The idea came from the simple insight that guys like watching videos of guys squeezing big pimples.”
Really? Where did this so-called insight come from? Sounds like a pretty small niche of guys to me.
Still, might get a bit of PR so I guess that’s better than nothing.
Pop Art.
@Insight? and @Jacqui – “The worlds biggest zit” https://www.youtube.com/watch?v=VNOxn-paCHs
– 4.9M views
– Most popular audience: “Female, 13-17; Male, 45-54; Male, 35-44”.
Never mind the ad (which made me dry retch), WHO films themselves squeezing pimples and uploads it to youtube??!!!I I also pity the team who had to cut the footage….Work related post-traumatic stress disorder here they come!
“The simple insight that guys like watching videos of guys squeezing big pimples”… Is this an insight or just a boyish assumption? Dr Kerri makes a much more insightful observation here that these eruptions aren’t from pimples but from cysts. Kinda blows the whole proposition in their face doesn’t it?
Thanks GP – loved that word’s biggest zit video..
I don’t know why, but these videos are so compelling to watch …
My favourite of the comments from Youtube for the video are
“I found this hard to masturbate to”
Gold!
now if they could just get a kitten to play piano or actually squeeze a pimple, that would be YouTube gold!