Spotify launches family package as music streaming competition heats up

spotifyCompetition is continuing to intensify in the music streaming industry as Spotify prepares to roll out a family package that will allow up to four people to share one billing account and keep playlists separate.

Spotify Family will launch globally over the coming weeks in what the Swedish-based firm said was one of the “most asked-for” features by users.

The addition of a family member on an existing account will cost $17.99, rising to $23.99 for two members, $29.99 for three and $35.99 for four additional members. Paid for packages on the site are ad-free.

The listening history, recommendations and playlists will be kept separate for each family member.

“This is one of the most asked for features from our audience,” Spotify chief content officer Ken Parks said. “With today’s announcement we’re making it easier than ever for the whole family to experience Spotify Premium on their phones, at home and on the go.”

Spotify launched in Australia in 2012 and claims to have 40 million active users and more than 10 million subscribers across 58 countries. But it faces increasing competition locally with a host of companies vying for a share of the music streaming market, including Pandora, Guvera and Rdio.

During a hangout with Mumbrella, Spotify managing director Kate Vale said the number of players in Australia was “absolutely not sustainable”, suggesting that over time only a maximum of “three or four players will succeed”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.