Spotify AUNZ unmasks users’ ‘music generation’ in new campaign
The Australian and New Zealand division of music streaming mega giant, Spotify, is launching an innovative campaign that unpacks their customers’ music tastes based on age generations.
Acknowledging that listeners use the platform and its features in different ways depending on their age, the ‘Connected By Spotify’ brand campaign celebrates music’s intergenerational reach, and how it’s made easier with a tool like Spotify.
So to elevate this positioning, the platform has rolled out its ‘What’s Your Music Generation?’ feature – an in-app solution that examines a user’s Top 50 songs in the last 12 months and calculates their “true generation music percentage”.
I’m a millennial. I pressed one button and it told me I had millennial tastes. It then explained it using an example of just one band i’d listened to. Groundbreaking stuff.
lmao i am only 15 yo and only 1% gen z according to my music taste 😀
I was 81% millennial, 18% gen x, and 0% boomer
I am a Millenial and got 51% and 49% Generation X I got zero Gen Z which is surprising because I play a lot of Gen Z songs because of my Gen Z co workers
What classifies as boomer music bc I listen to some old hits but and have a heap of older songs like from 1950-1990 for example but it says I have 0
What classifies as boomer music bc I listen to some old hits but and have a heap of older songs like from 1950-1990 for example but it says I have 0. Please help
it would be nice if spotify paid their artists better