Spring Valley ad sees first use of Elvis Presley in an Australian commercial

September 10, 2010 12:27

Elvis Presley’s Spring Fever is the soundtrack to an animated TVC by GPY&R Melbourne for Schweppes Australia’s Spring Valley which breaks this weekend.

The ad is the first time a Presley song has been licenced for commercial use in Australia – features the work of US based animation house Psyop

Schweppes Australia marketing director Darryn Wallace, said: “Our objective was to create a new and exciting campaign for Spring Valley that had a broad appeal and after seeing it left everybody feeling happy, with an added spring in their step. We are wrapped with the final result; it is bright, colourful, has amazing animation affects and simply leaves you smiling. ”

As well as TV, the campaign will run across cinema, print, online and outdoor. Adshel bus shelters and street furniture will use flowers and grass along with Bluetooth-enabled technology allowing on the spot download of the Spring Fever Elvis track.

CREDITS:

Client: Schweppes Aust.
Product: Spring Valley
Title: Spring Fever
Marketing Director: Darryn Wallace
Senior Brand Manager: Lisa Madgwick
Brand Manager: Glenn Ellul
Agency: George Patterson/Y&R Melbourne
ECD: Ben Coulson
CD’s: Jim Ingram / Ben Couzens
Creative Team: Evan Roberts / Paul Meates
Executive Producer: Romanca Jasinski
Planner: Kate Smither
Group Account Director: Mat Cummings
Account Director: Matilda Hobba
Account Manager: Damien Miller
Social Media: Luc Wiesman
Production Company: Psyop
Director/Designer: Laurent Ledru
E.P: Neysa Horsburgh/Alyssa Evans
Producer: Cally Morton
Additional Design: Kenesha Sneed
Editor: Brett Nicoletti
Lead Technical Director: Chris Eckardt
Lead Compositor: Matt Lavoy
Music: Spring Fever / Elvis Presley
Music and Sound Design: Cornel Wilczek/Paul Le Couteur
Level Two/Flagstaff Studios.
Media Agency: Carat

Tim Burrowes

Tim Burrowes is the founder of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

topics ad Advertising Carat Darryn Wallace GPY&R SchweppesSpring ValleyTVC

Comments: 15

Anonymous 10 Sep 10

Doesn’t make me want to drink that at all. Well executed, what is the idea?

Where's Elvis? 10 Sep 10

No great appetite appeal.

Not particularly well branded.

A lot going on, but much happening.

Just let me confirm that …………

Yep, just had a second look, all of the above is correct.

muppet 10 Sep 10

The idea is that all the leftovers from the Coke tvc’s and some new little creatures and animations are mixed together and put into a new shaped coke bottle…oops I mean Schweppes. Bugger.

Jo Average 10 Sep 10

confusing leaving confused… I need a drink. And it ain’t that!

Mills 10 Sep 10

You people are retarded. That’s the best juice ad in ages.

valley girl 10 Sep 10

I get that its just a bit o fun animation but to feature elephants, turtle/tortoise, deer etc all frolicking around water, then for that water to become spring valley isn’t all that appetising.

Rachael Lonergan 10 Sep 10

Not sure about the Presley ‘first time’ claim. Maybe for performance, but not music. About 15 years ago when at the Media Palace, I worked on a campaign for Australian Meat and Livestock…creative by the Campaign Palace…and the music used was Love Me Tender (but rerecorded…not the Elvis original). I remember a few of the Palace peeps had to head over to Graceland to get permission and it was a big deal at the time. Matthew Melhuish or Mark McKay might remember…they were GADs at the time.

Not trying to take anything away from this ad…just sayin…

Brian Quinn 10 Sep 10

Great advertisement and featuring an Elvis track for good measure.

Anonymous 11 Sep 10

I don’t mind this. I think it’s fresh and original.

Quite nicely done, although the relevance of elephants and apples is lost on me.

Chris 12 Sep 10

Now there may be a touch of bias on my part, as I am a dedicated Elvis fan who has always liked the song, but I love the ad. The song Spring Fever was featured in his 1965 movie, Girl Happy. In the movie it is sung as a duet with a group of three girls, but is recorded as a solo on the Girl Happy album. Also wonder about the claim that it is the first Elvis sung song on an Australian tv ad. I seem to remember Elvis being on a RACV ad a few years ago.

Chris 12 Sep 10

……but I must add that the contents of the bottle does look a little like elephant urine.

Pete 12 Sep 10

I really like this. I think it’s well directed.

@micheyd 13 Sep 10

I saw this last night. It made me smile. It appeals to my love of all things twee. I always considered Spring Valley to be a crappy servo stn brand and this ad made me think differently.
I’d be interested to see how this is activated as there’s a lot of potential for this idea outside of a TVC.

Robyn 14 Sep 10

Brilliant work. Left me smiling. Loved the Elvis touch. Remembered the product thus had to find it here and view it again. It’s not about making you want to drink it. It is about remembering the name of the product. They succeeded. This is a stand alone advertisement and so it should be considering who produced it.

David Johnstone 30 Sep 10

Anyone interested in seeing the original Elvis Presley track from the movie “Girls! Girls! Girls!”, click here … https://www.youtube.com/watch?v=hJCBXPpZndI&NR=1

When I first saw this ad the beginning of it reminded me of that ad for an anti-fungal preparation used to treat foot fungi … you know the one … where the fungi spring up on the foot pad.

Spring Valley ad sees first use of Elvis Presley in an Australian commercial

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