Spring Valley ad sees first use of Elvis Presley in an Australian commercial

Elvis Presley’s Spring Fever is the soundtrack to an animated TVC by GPY&R Melbourne for Schweppes Australia’s Spring Valley which breaks this weekend.

The ad is the first time a Presley song has been licenced for commercial use in Australia – features the work of US based animation house Psyop

Schweppes Australia marketing director Darryn Wallace, said: “Our objective was to create a new and exciting campaign for Spring Valley that had a broad appeal and after seeing it left everybody feeling happy, with an added spring in their step. We are wrapped with the final result; it is bright, colourful, has amazing animation affects and simply leaves you smiling. ”

As well as TV, the campaign will run across cinema, print, online and outdoor. Adshel bus shelters and street furniture will use  flowers and grass along with Bluetooth-enabled technology allowing on the spot download of the Spring Fever Elvis track.


  • Client: Schweppes Aust.
  • Product: Spring Valley
  • Title: Spring Fever
  • Marketing Director: Darryn Wallace
  • Senior Brand Manager: Lisa Madgwick
  • Brand Manager: Glenn Ellul
  • Agency: George Patterson/Y&R Melbourne
  • ECD: Ben Coulson
  • CD’s: Jim Ingram / Ben Couzens
  • Creative Team: Evan Roberts / Paul Meates
  • Executive Producer: Romanca Jasinski
  • Planner: Kate Smither
  • Group Account Director: Mat Cummings
  • Account Director: Matilda Hobba
  • Account Manager: Damien Miller
  • Social Media: Luc Wiesman
  • Production Company: Psyop
  • Director/Designer: Laurent Ledru
  • E.P: Neysa Horsburgh/Alyssa Evans
  • Producer: Cally Morton
  • Additional Design: Kenesha Sneed
  • Editor: Brett Nicoletti
  • Lead Technical Director: Chris Eckardt
  • Lead Compositor: Matt Lavoy
  • Music: Spring Fever / Elvis Presley
  • Music and Sound Design: Cornel Wilczek/Paul Le Couteur
  • Level Two/Flagstaff Studios.
  • Media Agency: Carat

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