Elvis Presley’s Spring Fever is the soundtrack to an animated TVC by GPY&R Melbourne for Schweppes Australia’s Spring Valley which breaks this weekend.
The ad is the first time a Presley song has been licenced for commercial use in Australia – features the work of US based animation house Psyop
Schweppes Australia marketing director Darryn Wallace, said: “Our objective was to create a new and exciting campaign for Spring Valley that had a broad appeal and after seeing it left everybody feeling happy, with an added spring in their step. We are wrapped with the final result; it is bright, colourful, has amazing animation affects and simply leaves you smiling. ”
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As well as TV, the campaign will run across cinema, print, online and outdoor. Adshel bus shelters and street furniture will use flowers and grass along with Bluetooth-enabled technology allowing on the spot download of the Spring Fever Elvis track.
CREDITS:
- Client: Schweppes Aust.
- Product: Spring Valley
- Title: Spring Fever
- Marketing Director: Darryn Wallace
- Senior Brand Manager: Lisa Madgwick
- Brand Manager: Glenn Ellul
- Agency: George Patterson/Y&R Melbourne
- ECD: Ben Coulson
- CD’s: Jim Ingram / Ben Couzens
- Creative Team: Evan Roberts / Paul Meates
- Executive Producer: Romanca Jasinski
- Planner: Kate Smither
- Group Account Director: Mat Cummings
- Account Director: Matilda Hobba
- Account Manager: Damien Miller
- Social Media: Luc Wiesman
- Production Company: Psyop
- Director/Designer: Laurent Ledru
- E.P: Neysa Horsburgh/Alyssa Evans
- Producer: Cally Morton
- Additional Design: Kenesha Sneed
- Editor: Brett Nicoletti
- Lead Technical Director: Chris Eckardt
- Lead Compositor: Matt Lavoy
- Music: Spring Fever / Elvis Presley
- Music and Sound Design: Cornel Wilczek/Paul Le Couteur
- Level Two/Flagstaff Studios.
- Media Agency: Carat