Springfree Trampoline appoints Haystac to PR account
Haystac has won Springfree Trampoline’s PR account in a six-way pitch.
The trampoline brand said that, while it met with five other agencies, it was “impressed by the level of strategy, creativity and insight Haystac provided”.
“They clearly have a deep understanding of media, influencers and social, and showed how they can align their knowledge with our mission. This has given us the confidence they will help us take our brand to the next level,” Danielle West, Springfree Trampoline’s head of sales and marketing, said.
The brand joins a client roster that also includes Officeworks, Bunnings, BP, Warner Bros Consumer Products, Melbourne City Mission, Nando’s, Door Dash and Mattel.
“Trampolines have been hugely popular for families during lockdown, and with Springfree’s unwavering focus on safety, quality and durability, it has been a popular brand for parents,” Haystac Melbourne’s general manager, Nicole Hamilton, said.
“Springfree’s focus for the future excited us immensely and allows us the opportunity to produce a variety of fun and creative content. For a new brand to trust the Haystac team at such an uncertain time is testament to the value we provide to our existing partners.”
The agency’s managing director, Simone Pipkorn, added that “we are delighted they [Springfree Trampoline] are partnering with the Haystac portfolio.”
In May, Haystac launched a new customer engagement model, Connect.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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