Squabbling Italian family sell pasta sauce in latest ‘Like brands’ Aldi spot from BMF

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June 1, 2015 11:59

Aldi has released the 13th spot in its “Like Brands. Only Cheaper” series with an ad for pasta sauce featuring a noisy Italian family.

The 30s TVC features a divided Italian family arguing over which pasta sauce tastes better – the Aldi brand, or the ‘other supermarkets’ brand.

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Topics

ALDI BMF vampires

2 COMMENTS

G 1 Jun 15

I love these ads – right to the point and funny!

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Winners 1 Jun 15

Gold standard retail advertising. Creative and effective. The industry could learn lots from these…

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