F.Y.I.

Squad Ink wins gold medals at 2017 American Craft Spirits Awards

Sydney branding and design studio, Squad Ink, has won two gold medals at the 2017 American Craft Spirit Awards.

The announcement:

Sydney based branding and design studio, Squad Ink, has walked away from the 2017 American Craft Spirits Awards with two awards – a Gold Medal for ‘Signature Dry Gin Packaging’ and the prestigious ‘Best Brand Identity’ – for Archie Rose Distilling Co. Hundreds of distilleries and thousands of spirits were entered into the competition this year.

The design agency was engaged to brand and package this incredible craft distillery and range of spirits, including a Dry Gin, Original Vodka and a White Rye.

The label design approach was about honouring a ‘function led aesthetic’. Archie Rose is more than an alcohol brand. It is a fully functional distillery with all products ‘made by hand’. All aspects of the labels’ design and production were taken into consideration to reinforce this truth.

The success of the respective label design is a result of the carefully curated content that appears on them. Delivering this result required an in-depth understanding of spirit production at Archie Rose and the key ingredients used.

The Archie Rose packaging is not only beautiful to admire but also wonderfully detailed and intriguing in a way that it beckons you to sit down with it and explore every piece of information it offers.

The 2017 ADI awards were open to Independently-owned American and International craft distillers, blenders, bitters makers, and producers of aperitifs & fortified wines. The judging panel was composed of 32 distillers, journalists, bar owners, bartenders, retailer, wholesalers, distributors and importers from across the world.

All tasting was done blind under a strict set of protocols set by the American Distilling Institute. The awards were presented as a part of the ADI conference held in Baltimore this year and was attended by over 1,600 people.

 Source: Squad Ink

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