Stan Sport reveals $10 a month price point ahead of launch

Nine Entertainment Co has confirmed Stan Sport will be available for an additional $10 per month on top of a regular Stan subscription.

Billed as Australia’s new ‘home of rugby’, Stan Sport will show every game of the forthcoming Super Rugby season, after striking a three-year rights deal with the sport worth $100 million in cash and contra.

The Super Rugby AU, Super Rugby Aotearoa and Trans-Tasman tournament will be shown live for the first time in history.

Subscribers to Stan Sport will also get to watch the Rugby Championship, Bledisloe Cup, Shute Shield, Hospital Cup, Currie Cup and New Zealand’s National Provincial Championship, as well as national Wallabies, Super W and Wallaroos tests, plus SANZAAR Union home tests.

Also available to watch are some historic moments from Australian rugby history, with an extensive library of classic Wallabies and Super Rugby matches.

A basic Stan subscription is $10 a month, so Stan Sport users will be paying a minimum of $20 per month for the combination.

In announcing its pricing model, Stan revealed its sport offering will also be available for limited time as a 30-day free trial on pre-activation. The Stan Sport menu will appear on the streaming service later this week.

Stan CEO Mike Sneesby said the launch of Stan Sport will be a game-changer for Australian rugby.

“As rugby kicks off with Stan Sport, Stan will continue to deliver Australians the highest quality productions whilst maintaining great value for money.

“For the first time in rugby’s history, fans can experience the game from its grassroots all the way to the international level, allowing a whole new generation of Australians to connect with the sport.”

Stan CEO Mike Sneesby

As well as rugby, Stan also has deals to show the Roland Garros (French Open) and Wimbledon tennis grand slam tournaments, and is rumoured to be in talks with other codes and tournaments.

Notably, the National Basketball League’s deal with SBS and ESPN is up at the end of 2021 season, as is the A-League’s current deal with Fox Sports.

The subscription cost is pitched as competitive when compared with other sports streaming options in the Australian market, despite being limited to two sports at this stage.

By way of comparison, Optus Sport, with an almost exclusive football focus, is available for $14.99 to users without Optus mobile or internet plans. If you have an Optus account, the service is included.

Kayo Sport, which offers Foxtel’s wider ranger of sports, begins at $25 a month for its basic package, and earlier this week launched Kayo Freebies.


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